Publications
How do customers make their decisions? Based on the newest insights from brain research, this book illustrates why customers buy, which different target groups exist in the market, and what you can do to make your customers buy more.
New book of Hans-Georg Haeusel about how to use the knowlegde of Neuromarketing to boost the emotional attachment of brands.
Sorry, only in German so far. But the English version is on its way.
The progressive retail commoditization has been making products, brands and stores look like the same, lowering consumers’ loyalty.
"Inovações no Varejo - desvendando o quebra-cabeça do consumidor" presents the may consumer behavior change drivers, the emerging opportunities and demands to retailers and the large structural change and innovation trends.
The 5th edition of the rekown retail innovations case studies compiled by Ebeltoft - International Retail Experts
Retail.ca: Connecting with Canadian E-Shoppers is the definitive assessment of the Canadian online space. It comprehensively evaluates the online attitudes, browsing habits, and online buying behavior of Canadians. The factors probed include how Web activity influences offline shopping behavior, online purchase satisfaction, referral tools used, and relative importance of site attributes.
Crucial to retailers' success in the future will be the level of trust they can build and retain with their customers. In order to find out how much customers trust retailing brands, Ebeltoft network has conducted an exclusive global research in 2009. The results for Germany have now been published in a study book.